I Am So There

- Microsite Concept 1

- Microsite Concept 2

- Microsite Concept 3
We love the early stages of interactive projects here. That’s why we were excited to assist Tribal DDB with the up-front thinking on this new project.
State Farm was launching a large-scale advertising campaign based on the different emotional and financial intersections we face in life. We were hired to create concepts for a microsite that would support that campaign. Most of the ideas centered around creating a collaborative environment where users would share thoughts and complaints about their own personal life-intersections.
These ideas never made it to the dance… but there’s some good stuff here.