Synopsis
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When asked to redesign Sanford’s Maternal Fetal Medical Center website, our number one focus was to remove the stress that new patients encounter early on in their relationship with the practice. Imagine you’ve been told that you have a high-risk pregnancy…trying to figure out your next steps can be confusing and even frightening. A website alone can’t remove all those fears… but it can set clear expectations and answer scary questions.
The original website desperately needed a visual refresh. But the concepts we designed for Sanford were just a part of the greater goal of figuring out Sanford MFMC’s communication strategy. What do these newly diagnosed, expecting moms need most?
Through actual patient interviews and process flow evaluations we concluded that patient satisfaction in this area depends mostly on the perception of two factors:
1) emotional comfort with the practice
2) trust in the technical proficiency of the staff
Armed with this knowledge we set out to align the design, photography and copywriting of the new website to meet these needs.
Website Redesign
Homepage
Main Nav
Footer Detail
Interior Page
When asked to redesign Sanford’s Maternal Fetal Medical Center website, our number one focus was to remove the stress that new patients encounter early on in their relationship with the practice. Imagine you’ve been told that you have a high-risk pregnancy…trying to figure out your next steps can be confusing and even frightening. A website alone can’t remove all those fears… but it can set clear expectations and answer scary questions.
The original website desperately needed a visual refresh. But the concepts we designed for Sanford were just a part of the greater goal of figuring out Sanford MFMC’s communication strategy. What do these newly diagnosed, expecting moms need most?
Through actual patient interviews and process flow evaluations we concluded that patient satisfaction in this area depends mostly on the perception of two factors:
1) emotional comfort with the practice
2) trust in the technical proficiency of the staff
Armed with this knowledge we set out to align the design, photography and copywriting of the new website to meet these needs.